Dedicated to my late grandfather, George Douglass Cassera (“Poppy”) — an illustrator, artist, and photographer who saw beauty in everything. He was a quiet, humble, and deeply caring man who sought adventure and found peace in both family gatherings and solitary moments — painting the pictures he took or exploring new places with curiosity and heart. His legacy lives in every image I take.
Rooted in love. Fueled by passion. Guided by legacy.
That’s not just my business motto — it’s my heartbeat.
What started as a way to heal turned into my greatest purpose. This dream was born from pain, purpose, passion and the deepest kind of love that never fades —
Hey there, I’m Haley,
But everyone calls me Hayy, the soul and storyteller behind Rooted In Poppy Photography.
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When you’re in front of my camera, I want you to feel like sunshine, seen, heard, celebrated, and completely yourself. If you love spontaneous adventures, deep belly laughs, and real connection, then we’re going to make magic together.
You’re not just another client here, you’re the main character, and I’m simply here to help you see yourself the way the world already does.
So here’s to freezing time, chasing light, and creating something beautiful together.
Thank you for being here, it truly means the world.
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Nineteen years, countless adventures, and more sunsets than I can count later, I found my way back home to Frederick, Maryland — where my roots run deep and my heart feels steady again.
When I’m not behind the camera, you’ll find me with my four rescue dogs — my whole world — soaking up sunshine, wandering trails, and chasing a good hike with creek or lake access. We’re at our happiest with muddy paws, tangled hair, and that warm, golden light peeking through the trees.
From surprise engagements and small “I do’s” to families laughing until their cheeks hurt and love that feels like home — I’m here to freeze the kind of magic you’ll want to relive forever. The soft glances, the belly laughs, the quiet tears, and all those in-between moments that say everything words can’t. I want your photos to feel like memories — warm, real, and full of life — captured honestly, with heart, and meant to be felt for a lifetime. Because these are the moments that become your story, and I’m honored to tell it.
Photography, for me, has never been just about pictures. It’s about preserving connection — bottling up laughter, love, and the fleeting, in-between moments you wish you could keep forever. My work is rooted in sentiment, storytelling, and soul, with a dash of sass (because, let’s be real… I’m still me ).
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I was born and raised in Damascus, Maryland, until life took my family and me out to the wild, Wild West, the western slope of Colorado.
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Jenny Leuters
So easy to work with! My 9 and 12 year old boys even said how easy family photos were. Haley has great energy and kept the session fun and upbeat. Great experience!
Gabby B
You really DO NOT need to look any further. Haley is one of a kind and brings excellence not only in her amazing personality but her work! I am beyond satisfied with this experience and will definitely utilize her again for other photo opps and have already shared her contact to others.
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Rooted in love. Fueled by passion. Guided by legacy.
